Settle Down, The Small Business Failure Rate is Not what you Think

We were working on an article explaining how fear is commonly used in marketing messages (for example, did you know that your family will be crippled with debt and ongoing liabilities (yes, even the cute babies) when you die unless you sign up to some random insurance policy today…) and came across the troubling statistics of small business failure rates. Did you know that almost half of small businesses fail within the first three years? That is very concerning, and it is also completely false. This is an example of how adding fear to taking context and reframing it in a manner that compels “us” (actually fear) to buy a particular product or service. Then Statistically, What is the Failure Rate? It’s almost impossible to find out. The Australian Bureau of Statistics tells us that for the Financial Year of [...]