After 18+ years as a marketing specialist, Andrew Knight made the decision to create a new marketing consultancy in Brisbane so that the KnightSmith team could spend more time working on great projects, with a variety of businesses, more often. Having launched in late 2015, our first year was about building a client base and understanding specifically what our brand stood for.
Having established ourselves with a number of reputable QLD businesses, KnightSmith began refining its identity – what did we want to be known for, and why should other businesses seek us out.
2018, into our third year, presented new opportunities and challenges beyond “survival”. The first challenge was to refine our core services and determine why a business would consider using KnightSmith as their marketing partner. This led to us developing our Response and Availability Promise and the KnightSmith Marketing Excellence Program.
Both of these assets were developments based on client feedback and our own research to determine what the market actually wanted from a strategic marketing partner.
The back end of 2018 saw us reach our first significant internal milestone. Our market-reach target had been achieved and one of our external consultants, Stephen Riley, officially joined the business as a Director. Stephen’s background is in general management and HR perfectly complimented the current skillset within the business.
Stephen’s addition to the business led to a rebranding project that better represents the business. The rebrand was officially launched in 2019 along with some complimentary services which we could now provide to our clients. KnightSmith became KnightRiley.
Just over three years on and we have grown and refined our core services to cater to a larger range of businesses. Our mix of on-premise marketing specialists and off-site resources continues to allow us to provide exceptional levels of service and skills to businesses across industries.
Our strategic technology approach has also allowed us to work incredibly closely with remote, interstate, and a handful of international businesses alongside our immediate market. But ultimately, it is our our commitment to doing consistently good work that keeps KnightRiley in the game.
KnightRiley Strategic Marketing Leaders
Andrew has been a marketing Executive for 10+ years across an 18-year career. Andrew’s strength is his ability to take complex situations and simplify them into achievable, practical strategies. His ability to think differently with a systemised process brings versatility to each project.
Stephen has been an Executive adviser to numerous businesses over the last five years and is currently CIO with one of QLD’s largest recruitment providers. Stephen’s ability to understand a business and systematically implement improvements is among his greatest strengths.
Working with KnightRiley
An Authentic Set of Values
KnightRiley has been built from four core values which ultimately defines the basis of our decision making. Our partners, our team, and our approach to business are all governed by the following philosophies: