When we originally chose to call ourselves "KnightRiley", our logic was to choose a safe name that we could work with without too much trouble – basically a brand that would not get in our way. For those who haven't solved the mystery, the name came from my surname (Knight) and Stephen's surname (Riley). Why
Reebok announced the release of their plant-based runner, the Forever Floatride Grow. We discuss their strategic play in this video. https://youtu.be/BQHDS1NK7b4
QUIBI had a very identifiable and particular point of difference. But not a difference people wanted to buy. It cost them $2.5b. https://www.youtube.com/watch?v=47mq74oEd38&ab_channel=KnightRileyStrategicMarketing
We (KnightRiley) are set up in Stones Corner and have found it to be a nice mix of weird and cool (for example, inside the space of a few months, we had a beer, food and music festival, and also the discovery of a body in a drain in a very public park), so thought
Marketing plans usually fail because no one is actually ever accountable for seeing them through. If no one is designated to implement the marketing plan, don't bother putting one together because it will end up dying a lonely death in the bottom of someone's drawer. https://youtu.be/J1xjItyN7SM
Trolls: People who post deliberately provocative, nasty, or antagonising messages or comments to newsgroups, message boards, or social channels with the intention of causing varying degrees of trouble, usually under anonymity. Anyone can create a profile to a message board or social channel with nothing more than an email address. And there is no shortage
Scenario During the COVID19 lockdown period in early 2020, we were acutely aware of the pressure and fear that all small businesses were experiencing. Rather than carry on with our sales and marketing effort as usual, we decided to expand our range of services to include a Pro Bono Publico program which effectively meant
Marketing 101 isn't a thing. Markets change, people change, delivery methodology changes. Some things stay the same, most things do not. So here are 101 marketing things that are current this week. When building an email template in an email marketing utility (MailChimp, Campaign Monitor etc.) remember that your message will be going to different
We have made another COVID-safe sign for those businesses who wish to use something with a little more personality than the standard issue stuff. Use it how you see fit. Stay safe everyone. We’ll be creating more of these posters, so check out our social channels for updates as we release them. Download the HAPPY,
We get these all the time: “How do we demonstrate the value we provide to our customers?"; and “How do we communicate our other capabilities to our customers?” Our answer is always the same: tell them. In 2007, Yankelovich Inc, a marketing and research firm from North Carolina claimed that we are exposed to 5000
