Scenario KnightRiley was introduced to a building services software company that lacked digital assets and support functions for members, and relied on an outdated purchasing processes. The buying process required the customer to contact the client by either phone or email and a Customer Service Agent would then need to email out a quote
Marketing 101 isn't a thing. Markets change, people change, delivery methodology changes. Some things stay the same, most things do not. So here are 101 marketing things that are current this week. When building an email template in an email marketing utility (MailChimp, Campaign Monitor etc.) remember that your message will be going to different
Scenario KnightRiley was introduced to a niche pool manufacturer who saw an opportunity to become a more significant player in the residential recreation space. They had limited digital assets and a minor online presence which made reaching new customers difficult and resource intensive. They required our assistance to redesign their online footprint, generate content,
We have made another COVID-safe sign for those businesses who wish to use something with a little more personality than the standard issue stuff. Use it how you see fit. Stay safe everyone. We’ll be creating more of these posters, so check out our social channels for updates as we release them. Download the HAPPY,
We get these all the time: “How do we demonstrate the value we provide to our customers?"; and “How do we communicate our other capabilities to our customers?” Our answer is always the same: tell them. In 2007, Yankelovich Inc, a marketing and research firm from North Carolina claimed that we are exposed to 5000
The effects of COVID-19 on the economy and the business world are going to be felt for some time, we know this. But what these effects will be, will determine how existing (and new) businesses fare over the next 12-months-to-three years. We cannot extrapolate how every market will be effected by COVID-19 but we can get you
Maybe you need some #COVID19-safe signage and are looking for something a little different from the Government issued varieties. Here is one we created earlier. Download, print and use as you see fit! We’ll be creating more of these posters, so check out our social channels for updates as we release them. Download the Social
A marketing strategy is a lot like a five-course meal; it is procedural, thorough, and should be seen through to the end (and if done right, delicious, satisfying, and worth repeating). Bailing early not only compromises the success of the experience but results in us trying to DIY our own substitute to quench the feelings of
Marketing plans are an essential component of long term successful businesses (we define "success" as setting a lifestyle, growth, or financial goal, achieving it, and resetting the goals to consolidate or exceed the results). But marketing plans are also hard work to get right, and therein, often overlooked or undervalued. With this in mind, we created a 5 Ingredient
[Skip down half a page for the TL;DR version] One lesson that we have all learnt during the COVID19 lock down is that life is less stressful if our business systems are well integrated. Clunky, ineffective software relationships not only compromise our efficiency, but greatly increase the chance of users setting fire to their computers
