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So far knightriley has created 5 blog entries.

One Page Competitor Analysis Worksheet

In thinking about how to explain or validate the need to conduct a competitor analysis, we landed on this concept: how can you know the unique value you provide to your market unless you know who your competitors are, and what your competitors are providing?     We follow a process which combines secondary research and a mystery shopping component so that we can get a handle on both the passive and interactive aspects of our competitors, or the competitors of the clients we work with. As a starting point, we have put together a one-page competitor analysis worksheet which you can download below. Additionally, if you need help completing your competitor analysis, contact us here and we can assist you in getting it completed. KnightRiley One Page Competitor Analysis (.docx)

By |2020-03-27T16:24:06+10:00March 27th, 2020|Categories: People, Resources|Tags: , , |0 Comments

More Than Just Child’s Play

Scenario We were introduced to a startup company that had spent the previous 12 months designing and redesigning a new toy aimed at kids aged between five and twelve. Now that the toy and the design were finalised, our objective was to ultimately prove to retailers and distributors that the price point and product value were aligned so that they would adopt the product into their own retail outlets. To do so, we needed to create interest, illustrate the experience of playing with the toy, and direct interested parties to an eCommerce platform where they could buy the product. The startup had a brand (logo, name, product names) but no other assets. There was no marketing plan, no social media effort and limited footage or media that could be used in promotions. Our Proposal The first thing we needed [...]

By |2020-03-20T13:37:14+10:00March 7th, 2020|Categories: Case Study, People|Tags: , , , , |0 Comments

Overnight Success 20 Years in the Making

Scenario We were introduced to a 20 year old IT services business that had experienced significant growth for the first 10 years, a more steady period for the next five years, and a period of plateau and slight downturn in the last five years. Their marketing effort had been restricted to basic documentation and design work that could be facilitated by administrative staff. We worked with the management team to understand what they wanted to be known for, where they saw the business going over the next five years, and areas of the business they felt were dominant in the marketplace. We also spent time with the sales team getting a handle on the feedback they were receiving in the marketplace about the brand, and which competitors they kept coming up against. Our Proposal The proposal we put forward [...]

By |2020-03-20T13:37:04+10:00March 2nd, 2020|Categories: Case Study, Money, People|Tags: , , , , |0 Comments

More Truth, Less Junk, Better Business.

Scenario We met with a health professional who had been 12 months into their new business. We were referred to them by their accountant who knew of KnightRiley through mutual associates. The brief we were given was that the business owner was very good at what they do but had challenges with stability and opportunity growth. We spent time with the business owner determining what they felt their most pressing business issues were to firstly identify if they were issues marketing could address. The issues we discovered were a lack of new business generation strategies and a lack of process for managing existing business. Additionally, the unreliability of week to week bookings meant the business owner was unable to plan any kind of lifestyle as they were at the mercy of an erratic client base. Our Proposal Our proposal [...]

By |2020-02-27T15:35:37+10:00February 27th, 2020|Categories: Case Study, Money, People, Time|Tags: , , , , , |0 Comments

$50 Million in 6 Weeks. On it.

Scenario We were invited to do a presentation at an accounting and finance function focusing on how marketing can help the industry shake old legacy stereotypes and bring a greater experience to engagements with prospects and clients. After the presentation we were approached by a Director from an investment company and asked if we could attend a meeting with his board the next day. We attended the meeting and were asked if we thought we would be able to help them implement a strategy for raising $50 million dollars in investment funds in six weeks, plus the week we had to devise a plan. The client had a CRM in place but was not utilising it well, there was minimal prospect nurturing in place, and whilst the business had a powerful history of positive results, it was not well [...]

By |2020-03-27T04:45:40+10:00January 22nd, 2020|Categories: Case Study, Money, People, Time|Tags: , , , |0 Comments