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So far KnightRiley has created 28 blog entries.

Case Study: Bringing a Software Company Forward

Scenario KnightRiley was introduced to a building services software company that lacked digital assets and support functions for members, and relied on an outdated purchasing processes. The buying process required the customer to contact the client by either phone or email and a Customer Service Agent would then need to email out a quote

By |2020-08-05T16:26:54+10:00July 3rd, 2020|Case Study, Money, People, Time|0 Comments

The COVID-19 Domino Effect

The effects of COVID-19 on the economy and the business world are going to be felt for some time, we know this. But what these effects will be, will determine how existing (and new) businesses fare over the next 12-months-to-three years. We cannot extrapolate how every market will be effected by COVID-19 but we can get you

By |2020-06-30T16:38:36+10:00June 30th, 2020|Money, People, Resources, Time|0 Comments

COVID-19 Social Distancing Signage

Maybe you need some #COVID19-safe signage and are looking for something a little different from the Government issued varieties. Here is one we created earlier. Download, print and use as you see fit! We’ll be creating more of these posters, so check out our social channels for updates as we release them. Download the Social

By |2020-06-26T14:16:56+10:00June 25th, 2020|Resources|0 Comments

A Marketing Strategy as a Five Course Meal

A marketing strategy is a lot like a five-course meal; it is procedural, thorough, and should be seen through to the end (and if done right, delicious, satisfying, and worth repeating). Bailing early not only compromises the success of the experience but results in us trying to DIY our own substitute to quench the feelings of

By |2020-07-14T10:52:19+10:00June 23rd, 2020|People, Resources, Time|0 Comments

Case Study: The Niche Pool Provider

Scenario KnightRiley was introduced to a niche pool manufacturer who saw an opportunity to become a more significant player in the residential recreation space. They had limited digital assets and a minor online presence which made reaching new customers difficult and resource intensive. They required our assistance to redesign their online footprint, generate content,

By |2020-08-05T16:27:13+10:00June 21st, 2020|Case Study, Resources|0 Comments

The 5 Ingredient Marketing Cake

Marketing plans are an essential component of long term successful businesses (we define "success" as setting a lifestyle, growth, or financial goal, achieving it, and resetting the goals to consolidate or exceed the results). But marketing plans are also hard work to get right, and therein, often overlooked or undervalued. With this in mind, we created a 5 Ingredient

By |2020-05-26T12:40:34+10:00May 26th, 2020|Resources|1 Comment

CRMs and Email Marketing Integration

[Skip down half a page for the TL;DR version] One lesson that we have all learnt during the COVID19 lock down is that life is less stressful if our business systems are well integrated. Clunky, ineffective software relationships not only compromise our efficiency, but greatly increase the chance of users setting fire to their computers

By |2020-07-14T10:45:09+10:00May 19th, 2020|Money, Resources, Time|0 Comments

Make Better Use of Google Analytics

Google Analytics is one of the most useful and misunderstood business tools on the planet. For many businesses, Google Analytics is "there" but has never been set up is a useful way, or is very rarely revisited to see what analytics are actually being provided. Analytics can tell us all manner of things, but what

By |2020-05-11T09:15:28+10:00May 11th, 2020|Resources, Time|0 Comments

Social Planning & Team Buy-in

Social media is still the most polarising subject in the greater marketing sphere. Most companies acknowledge that they need it, most admit that they don't completely understand it, and most are resigned to the fact that they don't do it well, but aren't sure how to do it better. Here is an easy way to get your

By |2020-05-05T10:49:17+10:00May 5th, 2020|People, Resources, Time|0 Comments

Defining Your Own User Experience Map

User Experience Mapping is the process a business implements in order to make a prospects’ buying experience as easy and repeatable as possible. It outlines the ideal journey a prospect undertakes in order to discover your business, how your business facilitates their enquiry and/or purchase, and how they are nurtured after the sale win

By |2020-07-07T09:37:31+10:00April 28th, 2020|Resources|0 Comments
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