Given that the appropriately intimate gesture of walking into a room and shaking someone's hand is now considered irresponsible, it is more imperative than ever that your website is doing what it should be doing. Here are three mind-numbingly simple tasks you can action right now that will provide you with ongoing website comfort: Contact your website host
For multinationals and online providers, this may be less relevant, but for businesses that either have a very local approach to business or have a need to have a recognisable and public physical location, Google My Business is not only essential, but inexcusably easy. A million benefits. Here are three: You can start to build
In thinking about how to explain or validate the need to conduct a competitor analysis, we landed on this concept: how can you know the unique value you provide to your market unless you know who your competitors are, and what your competitors are providing? We follow a process which combines secondary research
We aren't going to remind you to wash your hands, or to grocery shop like a civilised human-being. We suspect you have probably had this suggested to you already. What we wanted to communicate to you very quickly is that: We are going nowhere, so if by chance you need assistance with your marketing effort,
Scenario We were introduced to a startup company that had spent the previous 12 months designing and redesigning a new toy aimed at kids aged between five and twelve. Now that the toy and the design were finalised, our objective was to ultimately prove to retailers and distributors that the price point and product
Scenario We were invited to do a presentation at an accounting and finance function focusing on how marketing can help the industry shake old legacy stereotypes and bring a greater experience to engagements with prospects and clients. After the presentation we were approached by a Director from an investment company and asked if we
Scenario We met with a health professional who had been 12 months into their new business. We were referred to them by their accountant who knew of KnightRiley through mutual associates. The brief we were given was that the business owner was very good at what they do but had challenges with stability and
Scenario We were introduced to a 20 year old IT services business that had experienced significant growth for the first 10 years, a more steady period for the next five years, and a period of plateau and slight downturn in the last five years. Their marketing effort had been restricted to basic documentation and
