How marketing does ROI
Measuring ROI in marketing is not hard. It just needs to be agreed upon before the launch of a project. If it is not measurable in one way or another,…
New Year’s Res: Own it.
New Year’s Resolutions are just like any other goal: Make them measurable and realistic, and implement a process for executing them. https://knightriley.com.au/wp-content/uploads/2018/03/NYRes.mp4
Value proposition: What’s yours?
Determining a value proposition shouldn’t be that hard. It needs to be client focused, relatable, and precise. https://knightriley.com.au/wp-content/uploads/2018/03/value.mp4
The sensible workshop and seminar suitability assessment
(Or SWASSA for short.) Whilst recently reading through the leaked Paradise Papers and determining which upcoming ICO I was going to invest in (none of that is true), I received…
Too busy to be valuable
I spent some time with a business a few years ago as a consultant to help out with some of their marketing efforts. It was a nice place to spend…
Identity, Semiotics, & Haircuts
It’s uncool to publicly proclaim your affection of something that is critically popular, and I’m not really sure why that is. I’m sure if I Googled hard enough, I would…
Ridiculously simple core values planner
Download link at bottom of the page. If you have ever been part of a core values discussion, you will know that in many cases, the process ends with conflict,…
Business lessons from a four week old
Last month our household was gifted with the arrival of equal parts cuteness and equal parts chaotic bedlam with the arrival of our first child. Knowing nothing about being parents,…
The Constructive Criticism Trap
“When we are closed to ideas, what we get is criticism. When we are open to ideas, what we get is advice.” – Simon Sinek Everyone seems to want the…
How to post to Instagram from a desktop PC
This tip comes via Louise Myers and is an absolute peach if you prefer to upload photos to Instagram from the comfort of your PC. Please Instagram, don’t have a meltdown…