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Case Study: The Fitness Centre (COVID19 Edition)

Scenario During the COVID19 lockdown period in early 2020, we were acutely aware of the pressure and fear that all small businesses were experiencing. Rather than carry on with our sales and marketing effort as usual, we decided to expand our range of services to include a Pro Bono Publico program which effectively meant

By |2020-08-05T16:26:12+10:00August 5th, 2020|Case Study, Money, People|0 Comments

Case Study: Bringing a Software Company Forward

Scenario KnightRiley was introduced to a building services software company that lacked digital assets and support functions for members, and relied on an outdated purchasing processes. The buying process required the customer to contact the client by either phone or email and a Customer Service Agent would then need to email out a quote

By |2020-08-05T16:26:54+10:00July 3rd, 2020|Case Study, Money, People, Time|0 Comments

Case Study: The Niche Pool Provider

Scenario KnightRiley was introduced to a niche pool manufacturer who saw an opportunity to become a more significant player in the residential recreation space. They had limited digital assets and a minor online presence which made reaching new customers difficult and resource intensive. They required our assistance to redesign their online footprint, generate content,

By |2020-08-05T16:27:13+10:00June 21st, 2020|Case Study, Resources|0 Comments

Case Study: Launching a Child’s Toy

Scenario We were introduced to a startup company that had spent the previous 12 months designing and redesigning a new toy aimed at kids aged between five and twelve. Now that the toy and the design were finalised, our objective was to ultimately prove to retailers and distributors that the price point and product

By |2020-07-21T16:24:47+10:00March 7th, 2020|Case Study, People|0 Comments

Case Study: $50 Million in 6 Weeks

Scenario We were invited to do a presentation at an accounting and finance function focusing on how marketing can help the industry shake old legacy stereotypes and bring a greater experience to engagements with prospects and clients. After the presentation we were approached by a Director from an investment company and asked if we

By |2020-07-08T15:05:28+10:00January 22nd, 2020|Case Study, Money, People, Time|0 Comments

Case Study: Solo Health Consultant to Thriving Business

Scenario We met with a health professional who had been 12 months into their new business. We were referred to them by their accountant who knew of KnightRiley through mutual associates. The brief we were given was that the business owner was very good at what they do but had challenges with stability and

By |2020-07-08T11:27:15+10:00December 27th, 2019|Case Study, Money, People, Time|0 Comments

Case Study: Invigorating a 20 Year Old IT Brand

Scenario We were introduced to a 20 year old IT services business that had experienced significant growth for the first 10 years, a more steady period for the next five years, and a period of plateau and slight downturn in the last five years. Their marketing effort had been restricted to basic documentation and

By |2020-07-08T11:35:42+10:00November 2nd, 2019|Case Study, Money, People|0 Comments