Plan for your Marketing Plan

Now is the time to start thinking about your marketing plan for FY22. That may seem like a lot of time but we have seen many marketing plans suffocate in the bottom of someone's draw through lack of time to prepare and therein, lack of practicality and suitability. We have some resources over here if

By |2021-02-10T07:57:11+10:00February 10th, 2021|Money, People, Resources, Time, Video|0 Comments

PAY FOR PERFORMANCE!

Over the weekend I received a spam from an adult services provider that caught my attention: PAY FOR PERFORMANCE! What a great idea. While not completely across the concept, my assumption is that the premise is that a patron pays the establishment based on the level of value they receive from their experience. If you

By |2020-11-23T08:49:36+10:00November 23rd, 2020|Money, People|0 Comments

It’s not you, it’s me: breaking up with foxsports.com.au

Dear foxsports.com.au, let me begin by saying how much I loved you. You were truly like a website I had never experienced and one that fulfilled me in ways I had not imagined. But as time passes and as relationships evolve, experiences can become irritations and fulfillment can manifest into annoyance. Strong, consistent, overwhelming annoyance.

By |2020-11-03T07:29:24+10:00November 3rd, 2020|Money, Time|0 Comments

Marketing Plans Suck and Here’s Why

Marketing plans usually fail because no one is actually ever accountable for seeing them through. If no one is designated to implement the marketing plan, don't bother putting one together because it will end up dying a lonely death in the bottom of someone's drawer. https://youtu.be/J1xjItyN7SM

By |2020-09-16T11:03:22+10:00September 16th, 2020|Money, People, Time, Video|0 Comments

There is no such thing as a “Small Business Failure Rate”

There is no such thing as a “Small Business Failure Rate”. The ABS and Treasury refer to a “survival rate” which reports on ABN renewals each year. But it does not measure failure, or success for that matter. https://youtu.be/Zebeh9d-yfA

By |2020-09-10T16:38:28+10:00September 10th, 2020|Money, People, Video|0 Comments

Case Study: Hot, Sweaty Fun (COVID19 Edition)

Scenario During the COVID19 lockdown period in early 2020, we were acutely aware of the pressure and fear that all small businesses were experiencing. Rather than carry on with our sales and marketing effort as usual, we decided to expand our range of services to include a Pro Bono Publico program which effectively meant

By |2021-05-18T13:27:03+10:00August 5th, 2020|Case Study, Money, People|0 Comments

How to Show Value to your Customers (Template Included)

We get these all the time: “How do we demonstrate the value we provide to our customers?"; and “How do we communicate our other capabilities to our customers?” Our answer is always the same: tell them. In 2007, Yankelovich Inc, a marketing and research firm from North Carolina claimed that we are exposed to 5000

By |2020-07-10T07:50:42+10:00July 7th, 2020|Money, People, Resources, Time|0 Comments

Case Study: Bringing a Software Company Forward

Scenario KnightRiley was introduced to a building services software company that lacked digital assets and support functions for members, and relied on an outdated purchasing processes. The buying process required the customer to contact the client by either phone or email and a Customer Service Agent would then need to email out a quote

By |2020-08-05T16:26:54+10:00July 3rd, 2020|Case Study, Money, People, Time|0 Comments
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