The COVID-19 Domino Effect

The effects of COVID-19 on the economy and the business world are going to be felt for some time, we know this. But what these effects will be, will determine how existing (and new) businesses fare over the next 12-months-to-three years. We cannot extrapolate how every market will be effected by COVID-19 but we can get you

By |2020-06-30T16:38:36+10:00June 30th, 2020|Money, People, Resources, Time|0 Comments

CRMs and Email Marketing Integration

[Skip down half a page for the TL;DR version] One lesson that we have all learnt during the COVID19 lock down is that life is less stressful if our business systems are well integrated. Clunky, ineffective software relationships not only compromise our efficiency, but greatly increase the chance of users setting fire to their computers

By |2020-07-14T10:45:09+10:00May 19th, 2020|Money, Resources, Time|0 Comments

Maybe worth considering…

On Saturday, cafes, bars, and restaurants will be allowed to host up to 10 people at a time in their establishment in QLD (20 in outback regions). As a patron, consider the following: ☕ The hospitality industry has taken a flogging. Resist the temptation to take up a seat if you are ordering something that

By |2020-05-14T08:50:13+10:00May 14th, 2020|Money, People|0 Comments

Valentine’s Day: The Cheat Guide

Valentine's Day is not far away and regardless of if you are shacked up or not, Valentine’s Day is a bit of stinker. If you (ladies) don’t get showered with nice flowers and weird underpants, or (gents) don't get experimental sexy time, it’s a letdown. If you do, you are probably on the end of

By |2020-02-04T10:18:30+10:00February 4th, 2020|Money, People|0 Comments

Case Study: $50 Million in 6 Weeks

Scenario We were invited to do a presentation at an accounting and finance function focusing on how marketing can help the industry shake old legacy stereotypes and bring a greater experience to engagements with prospects and clients. After the presentation we were approached by a Director from an investment company and asked if we

By |2020-07-08T15:05:28+10:00January 22nd, 2020|Case Study, Money, People, Time|0 Comments

Case Study: Solo Health Consultant to Thriving Business

Scenario We met with a health professional who had been 12 months into their new business. We were referred to them by their accountant who knew of KnightRiley through mutual associates. The brief we were given was that the business owner was very good at what they do but had challenges with stability and

By |2020-07-08T11:27:15+10:00December 27th, 2019|Case Study, Money, People, Time|0 Comments

How Much Should I Spend on Marketing? Easy. 5%.

But before you sign the cheque… Company owners can do some groundwork to help determine an accurate marketing spend for their cause. Most marketing horror stories start with a company being uncertain of their own plans and then offering a marketing agency a blank canvas to pitch. There are three key questions to consider

By |2020-01-22T10:31:02+10:00November 7th, 2019|Money, People|0 Comments

Case Study: Invigorating a 20 Year Old IT Brand

Scenario We were introduced to a 20 year old IT services business that had experienced significant growth for the first 10 years, a more steady period for the next five years, and a period of plateau and slight downturn in the last five years. Their marketing effort had been restricted to basic documentation and

By |2020-07-08T11:35:42+10:00November 2nd, 2019|Case Study, Money, People|0 Comments

Simple Marketing Budget Spreadsheet

Need a marketing budget template or spreadsheet? Use ours. We have trawled countless sites and utilities that provide marketing budget templates and samples, but couldn't find one that quite got the job done. The following spreadsheet template covers most marketing expenses plus ones that you may not have considered, and can be modified and

By |2020-07-07T09:37:35+10:00July 11th, 2019|Money, Resources, Time|0 Comments

When The Robots Come

If you are looking to experience the most gloriously satisfying robot regime before it officially takes over, commit your morning for an excursion to your nearest McDonald's restaurant and take a good hard look at the environment beyond the burgers, shakes and eleven-thousand varieties of frozen Fanta™. One morning having woken at 3am with night terrors,

By |2020-03-27T06:59:21+10:00May 8th, 2019|Money, People, Time|0 Comments
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