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Case Study: Solo Health Consultant to Thriving Business

Scenario We met with a health professional who had been 12 months into their new business. We were referred to them by their accountant who knew of KnightRiley through mutual associates. The brief we were given was that the business owner was very good at what they do but had challenges with stability and

By |2020-07-08T11:27:15+10:00December 27th, 2019|Case Study, Money, People, Time|0 Comments

How Much Should I Spend on Marketing? Easy. 5%.

But before you sign the cheque… Company owners can do some groundwork to help determine an accurate marketing spend for their cause. Most marketing horror stories start with a company being uncertain of their own plans and then offering a marketing agency a blank canvas to pitch. There are three key questions to consider

By |2020-01-22T10:31:02+10:00November 7th, 2019|Money, People|0 Comments

Case Study: Invigorating a 20 Year Old IT Brand

Scenario We were introduced to a 20 year old IT services business that had experienced significant growth for the first 10 years, a more steady period for the next five years, and a period of plateau and slight downturn in the last five years. Their marketing effort had been restricted to basic documentation and

By |2020-07-08T11:35:42+10:00November 2nd, 2019|Case Study, Money, People|0 Comments

Simple Marketing Budget Spreadsheet

Need a marketing budget template or spreadsheet? Use ours. We have trawled countless sites and utilities that provide marketing budget templates and samples, but couldn't find one that quite got the job done. The following spreadsheet template covers most marketing expenses plus ones that you may not have considered, and can be modified and

By |2020-07-07T09:37:35+10:00July 11th, 2019|Money, Resources, Time|0 Comments

When The Robots Come

If you are looking to experience the most gloriously satisfying robot regime before it officially takes over, commit your morning for an excursion to your nearest McDonald's restaurant and take a good hard look at the environment beyond the burgers, shakes and eleven-thousand varieties of frozen Fanta™. One morning having woken at 3am with night terrors,

By |2020-03-27T06:59:21+10:00May 8th, 2019|Money, People, Time|0 Comments

Settle Down, The Small Business Failure Rate is Not what you Think

We were working on an article explaining how fear is commonly used in marketing messages (for example, did you know that your family will be crippled with debt and ongoing liabilities (yes, even the cute babies) when you die unless you sign up to some random insurance policy today…) and came across the troubling statistics

By |2020-01-22T10:31:03+10:00January 10th, 2019|Money, People|0 Comments

Take the suck out of choosing a CRM

Ask 10 people about their CRM experience and nine will roll their eyes. The tenth won’t know what a CRM is. CRM’s can make business management and processes significantly easier, but only if we understand what we are signing up for in the first place, and setting our expectations from the onset. Nailing the implementation

By |2020-07-14T10:47:03+10:00December 16th, 2018|Money, Resources, Time|0 Comments

2019 Marketing Trends Realitised

[Image courtesy of https://www.chanty.com/] There are (or will be) a million articles coming out in the next few months about marketing trends for 2019. That can be useful, but quite often they are not provided with a use-case which results in epidemics like LinkedIn filling up with driving selfie videos (ironically discussing the need to

By |2020-01-22T10:31:03+10:00September 17th, 2018|Money, Time|0 Comments

The sensible workshop and seminar suitability assessment

(Or SWASSA for short.) Whilst recently reading through the leaked Paradise Papers and determining which upcoming ICO I was going to invest in (none of that is true), I received an email to attend a business workshop hosted by the State Government. Having had quick scan of the event details, I accepted said invitation and

By |2020-03-27T06:56:34+10:00November 9th, 2017|Money, People, Time|0 Comments