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Settle Down, The Small Business Failure Rate is Not what you Think

We were working on an article explaining how fear is commonly used in marketing messages (for example, did you know that your family will be crippled with debt and ongoing liabilities (yes, even the cute babies) when you die unless you sign up to some random insurance policy today…) and came across the troubling statistics

By |2020-01-22T10:31:03+10:00January 10th, 2019|Money, People|0 Comments

Take the suck out of choosing a CRM

Ask 10 people about their CRM experience and nine will roll their eyes. The tenth won’t know what a CRM is. CRM’s can make business management and processes significantly easier, but only if we understand what we are signing up for in the first place, and setting our expectations from the onset. Nailing the implementation

By |2020-01-22T11:26:42+10:00December 16th, 2018|Money, Time|0 Comments

2019 Marketing Trends Realitised

[Image courtesy of https://www.chanty.com/] There are (or will be) a million articles coming out in the next few months about marketing trends for 2019. That can be useful, but quite often they are not provided with a use-case which results in epidemics like LinkedIn filling up with driving selfie videos (ironically discussing the need to

By |2020-01-22T10:31:03+10:00September 17th, 2018|Money, Time|0 Comments

The sensible workshop and seminar suitability assessment

(Or SWASSA for short.) Whilst recently reading through the leaked Paradise Papers and determining which upcoming ICO I was going to invest in (none of that is true), I received an email to attend a business workshop hosted by the State Government. Having had quick scan of the event details, I accepted said invitation and

By |2020-03-27T06:56:34+10:00November 9th, 2017|Money, People, Time|0 Comments

Ridiculously simple core values planner

Download link at bottom of the page. If you have ever been part of a core values discussion, you will know that in many cases, the process ends with conflict, frustration, and ultimately a set of values that are deemed “good enough”. “Good enough” anything is generally not good enough, and assigning the underlining philosophy

By |2020-01-22T10:31:04+10:00July 17th, 2017|Money, People, Time|0 Comments

Sorry I’m late, I don’t value your time

A few years ago I was working alongside a senior executive who had a passion for punctuality. Any time a discussion around values and workplace behaviour came up, being on time was discussed at length. I felt I always had an understanding of why being punctual was important, but in hindsight it was more of

By |2020-01-22T10:31:04+10:00May 20th, 2017|Money, People, Time|0 Comments