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Case Study: Launching a Child’s Toy

Scenario We were introduced to a startup company that had spent the previous 12 months designing and redesigning a new toy aimed at kids aged between five and twelve. Now that the toy and the design were finalised, our objective was to ultimately prove to retailers and distributors that the price point and product

By |2020-07-21T16:24:47+10:00March 7th, 2020|Case Study, People|0 Comments

Valentine’s Day: The Cheat Guide

Valentine's Day is not far away and regardless of if you are shacked up or not, Valentine’s Day is a bit of stinker. If you (ladies) don’t get showered with nice flowers and weird underpants, or (gents) don't get experimental sexy time, it’s a letdown. If you do, you are probably on the end of

By |2020-02-04T10:18:30+10:00February 4th, 2020|Money, People|0 Comments

Case Study: $50 Million in 6 Weeks

Scenario We were invited to do a presentation at an accounting and finance function focusing on how marketing can help the industry shake old legacy stereotypes and bring a greater experience to engagements with prospects and clients. After the presentation we were approached by a Director from an investment company and asked if we

By |2020-07-08T15:05:28+10:00January 22nd, 2020|Case Study, Money, People, Time|0 Comments

The ‘Fading Out’​ Process

Business is hard. Working with people is hard. Managing the people that run the business... well, that can be the hardest of them all (when done right!). Being a boss is the best… As a boss, there are times when you get the opportunity to do great things. Things such as giving pleasing feedback on a

By |2020-03-19T08:48:23+10:00January 22nd, 2020|People, Time|0 Comments

Case Study: Solo Health Consultant to Thriving Business

Scenario We met with a health professional who had been 12 months into their new business. We were referred to them by their accountant who knew of KnightRiley through mutual associates. The brief we were given was that the business owner was very good at what they do but had challenges with stability and

By |2020-07-08T11:27:15+10:00December 27th, 2019|Case Study, Money, People, Time|0 Comments

How Much Should I Spend on Marketing? Easy. 5%.

But before you sign the cheque… Company owners can do some groundwork to help determine an accurate marketing spend for their cause. Most marketing horror stories start with a company being uncertain of their own plans and then offering a marketing agency a blank canvas to pitch. There are three key questions to consider

By |2020-01-22T10:31:02+10:00November 7th, 2019|Money, People|0 Comments

Case Study: Invigorating a 20 Year Old IT Brand

Scenario We were introduced to a 20 year old IT services business that had experienced significant growth for the first 10 years, a more steady period for the next five years, and a period of plateau and slight downturn in the last five years. Their marketing effort had been restricted to basic documentation and

By |2020-07-08T11:35:42+10:00November 2nd, 2019|Case Study, Money, People|0 Comments

When The Robots Come

If you are looking to experience the most gloriously satisfying robot regime before it officially takes over, commit your morning for an excursion to your nearest McDonald's restaurant and take a good hard look at the environment beyond the burgers, shakes and eleven-thousand varieties of frozen Fanta™. One morning having woken at 3am with night terrors,

By |2020-03-27T06:59:21+10:00May 8th, 2019|Money, People, Time|0 Comments

Settle Down, The Small Business Failure Rate is Not what you Think

We were working on an article explaining how fear is commonly used in marketing messages (for example, did you know that your family will be crippled with debt and ongoing liabilities (yes, even the cute babies) when you die unless you sign up to some random insurance policy today…) and came across the troubling statistics

By |2020-01-22T10:31:03+10:00January 10th, 2019|Money, People|0 Comments