Marketing Plans Suck and Here’s Why

Marketing plans usually fail because no one is actually ever accountable for seeing them through. If no one is designated to implement the marketing plan, don't bother putting one together because it will end up dying a lonely death in the bottom of someone's drawer. https://youtu.be/J1xjItyN7SM

By |2020-09-16T11:03:22+10:00September 16th, 2020|Money, People, Time, Video|0 Comments

There is no such thing as a “Small Business Failure Rate”

There is no such thing as a “Small Business Failure Rate”. The ABS and Treasury refer to a “survival rate” which reports on ABN renewals each year. But it does not measure failure, or success for that matter. https://youtu.be/Zebeh9d-yfA

By |2020-09-10T16:38:28+10:00September 10th, 2020|Money, People, Video|0 Comments

A troll minimisation strategy

Trolls: People who post deliberately provocative, nasty, or antagonising messages or comments to newsgroups, message boards, or social channels with the intention of causing varying degrees of trouble, usually under anonymity. Anyone can create a profile to a message board or social channel with nothing more than an email address. And there is no shortage

By |2020-08-24T13:53:12+10:00August 24th, 2020|People|0 Comments

Case Study: The Fitness Centre (COVID19 Edition)

Scenario During the COVID19 lockdown period in early 2020, we were acutely aware of the pressure and fear that all small businesses were experiencing. Rather than carry on with our sales and marketing effort as usual, we decided to expand our range of services to include a Pro Bono Publico program which effectively meant

By |2020-08-05T16:26:12+10:00August 5th, 2020|Case Study, Money, People|0 Comments

How to Show Value to your Customers (Template Included)

We get these all the time: “How do we demonstrate the value we provide to our customers?"; and “How do we communicate our other capabilities to our customers?” Our answer is always the same: tell them. In 2007, Yankelovich Inc, a marketing and research firm from North Carolina claimed that we are exposed to 5000

By |2020-07-10T07:50:42+10:00July 7th, 2020|Money, People, Resources, Time|0 Comments

Case Study: Bringing a Software Company Forward

Scenario KnightRiley was introduced to a building services software company that lacked digital assets and support functions for members, and relied on an outdated purchasing processes. The buying process required the customer to contact the client by either phone or email and a Customer Service Agent would then need to email out a quote

By |2020-08-05T16:26:54+10:00July 3rd, 2020|Case Study, Money, People, Time|0 Comments

The COVID-19 Domino Effect

The effects of COVID-19 on the economy and the business world are going to be felt for some time, we know this. But what these effects will be, will determine how existing (and new) businesses fare over the next 12-months-to-three years. We cannot extrapolate how every market will be effected by COVID-19 but we can get you

By |2020-06-30T16:38:36+10:00June 30th, 2020|Money, People, Resources, Time|0 Comments

A Marketing Strategy as a Five Course Meal

A marketing strategy is a lot like a five-course meal; it is procedural, thorough, and should be seen through to the end (and if done right, delicious, satisfying, and worth repeating). Bailing early not only compromises the success of the experience but results in us trying to DIY our own substitute to quench the feelings of

By |2020-07-14T10:52:19+10:00June 23rd, 2020|People, Resources, Time|0 Comments

Maybe worth considering…

On Saturday, cafes, bars, and restaurants will be allowed to host up to 10 people at a time in their establishment in QLD (20 in outback regions). As a patron, consider the following: ☕ The hospitality industry has taken a flogging. Resist the temptation to take up a seat if you are ordering something that

By |2020-05-14T08:50:13+10:00May 14th, 2020|Money, People|0 Comments

Social Planning & Team Buy-in

Social media is still the most polarising subject in the greater marketing sphere. Most companies acknowledge that they need it, most admit that they don't completely understand it, and most are resigned to the fact that they don't do it well, but aren't sure how to do it better. Here is an easy way to get your

By |2020-05-05T10:49:17+10:00May 5th, 2020|People, Resources, Time|0 Comments
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