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The COVID-19 Domino Effect

The effects of COVID-19 on the economy and the business world are going to be felt for some time, we know this. But what these effects will be, will determine how existing (and new) businesses fare over the next 12-months-to-three years. We cannot extrapolate how every market will be effected by COVID-19 but we can get you

By |2020-06-30T16:38:36+10:00June 30th, 2020|Money, People, Resources, Time|0 Comments

A Marketing Strategy as a Five Course Meal

A marketing strategy is a lot like a five-course meal; it is procedural, thorough, and should be seen through to the end (and if done right, delicious, satisfying, and worth repeating). Bailing early not only compromises the success of the experience but results in us trying to DIY our own substitute to quench the feelings of

By |2020-07-14T10:52:19+10:00June 23rd, 2020|People, Resources, Time|0 Comments

Maybe worth considering…

On Saturday, cafes, bars, and restaurants will be allowed to host up to 10 people at a time in their establishment in QLD (20 in outback regions). As a patron, consider the following: ☕ The hospitality industry has taken a flogging. Resist the temptation to take up a seat if you are ordering something that

By |2020-05-14T08:50:13+10:00May 14th, 2020|Money, People|0 Comments

Social Planning & Team Buy-in

Social media is still the most polarising subject in the greater marketing sphere. Most companies acknowledge that they need it, most admit that they don't completely understand it, and most are resigned to the fact that they don't do it well, but aren't sure how to do it better. Here is an easy way to get your

By |2020-05-05T10:49:17+10:00May 5th, 2020|People, Resources, Time|0 Comments

One Page Competitor Analysis Worksheet

In thinking about how to explain or validate the need to conduct a competitor analysis, we landed on this concept: how can you know the unique value you provide to your market unless you know who your competitors are, and what your competitors are providing?     We follow a process which combines secondary research

By |2020-03-27T16:24:06+10:00March 27th, 2020|People, Resources|0 Comments

COVID-19: The FAQs That No One is Asking But Everyone Wants to Know

Q: Was COVID-19 caused by vegan cyclists? A: No. Whilst vegan cyclists may irritate us in other ways, COVID-19 is not their fault. Q: I have seen footage of people stock-piling groceries and other random essentials. Is this something I should do? A: Yes, but only if you are a massive tool. Otherwise, no, continue to grocery

By |2020-07-10T10:15:40+10:00March 17th, 2020|People|0 Comments

Case Study: Launching a Child’s Toy

Scenario We were introduced to a startup company that had spent the previous 12 months designing and redesigning a new toy aimed at kids aged between five and twelve. Now that the toy and the design were finalised, our objective was to ultimately prove to retailers and distributors that the price point and product

By |2020-07-21T16:24:47+10:00March 7th, 2020|Case Study, People|0 Comments

Valentine’s Day: The Cheat Guide

Valentine's Day is not far away and regardless of if you are shacked up or not, Valentine’s Day is a bit of stinker. If you (ladies) don’t get showered with nice flowers and weird underpants, or (gents) don't get experimental sexy time, it’s a letdown. If you do, you are probably on the end of

By |2020-02-04T10:18:30+10:00February 4th, 2020|Money, People|0 Comments

Case Study: $50 Million in 6 Weeks

Scenario We were invited to do a presentation at an accounting and finance function focusing on how marketing can help the industry shake old legacy stereotypes and bring a greater experience to engagements with prospects and clients. After the presentation we were approached by a Director from an investment company and asked if we

By |2020-07-08T15:05:28+10:00January 22nd, 2020|Case Study, Money, People, Time|0 Comments