People

Home|People

Case Study: The Fitness Centre (COVID19 Edition)

Scenario During the COVID19 lockdown period in early 2020, we were acutely aware of the pressure and fear that all small businesses were experiencing. Rather than carry on with our sales and marketing effort as usual, we decided to expand our range of services to include a Pro Bono Publico program which effectively meant

By |2020-08-05T16:26:12+10:00August 5th, 2020|Case Study, Money, People|0 Comments

How to Show Value to your Customers (Template Included)

We get these all the time: “How do we demonstrate the value we provide to our customers?"; and “How do we communicate our other capabilities to our customers?” Our answer is always the same: tell them. In 2007, Yankelovich Inc, a marketing and research firm from North Carolina claimed that we are exposed to 5000

By |2020-07-10T07:50:42+10:00July 7th, 2020|Money, People, Resources, Time|0 Comments

Case Study: Bringing a Software Company Forward

Scenario KnightRiley was introduced to a building services software company that lacked digital assets and support functions for members, and relied on an outdated purchasing processes. The buying process required the customer to contact the client by either phone or email and a Customer Service Agent would then need to email out a quote

By |2020-08-05T16:26:54+10:00July 3rd, 2020|Case Study, Money, People, Time|0 Comments

The COVID-19 Domino Effect

The effects of COVID-19 on the economy and the business world are going to be felt for some time, we know this. But what these effects will be, will determine how existing (and new) businesses fare over the next 12-months-to-three years. We cannot extrapolate how every market will be effected by COVID-19 but we can get you

By |2020-06-30T16:38:36+10:00June 30th, 2020|Money, People, Resources, Time|0 Comments

A Marketing Strategy as a Five Course Meal

A marketing strategy is a lot like a five-course meal; it is procedural, thorough, and should be seen through to the end (and if done right, delicious, satisfying, and worth repeating). Bailing early not only compromises the success of the experience but results in us trying to DIY our own substitute to quench the feelings of

By |2020-07-14T10:52:19+10:00June 23rd, 2020|People, Resources, Time|0 Comments

Maybe worth considering…

On Saturday, cafes, bars, and restaurants will be allowed to host up to 10 people at a time in their establishment in QLD (20 in outback regions). As a patron, consider the following: ☕ The hospitality industry has taken a flogging. Resist the temptation to take up a seat if you are ordering something that

By |2020-05-14T08:50:13+10:00May 14th, 2020|Money, People|0 Comments

Social Planning & Team Buy-in

Social media is still the most polarising subject in the greater marketing sphere. Most companies acknowledge that they need it, most admit that they don't completely understand it, and most are resigned to the fact that they don't do it well, but aren't sure how to do it better. Here is an easy way to get your

By |2020-05-05T10:49:17+10:00May 5th, 2020|People, Resources, Time|0 Comments

One Page Competitor Analysis Worksheet

In thinking about how to explain or validate the need to conduct a competitor analysis, we landed on this concept: how can you know the unique value you provide to your market unless you know who your competitors are, and what your competitors are providing?     We follow a process which combines secondary research

By |2020-03-27T16:24:06+10:00March 27th, 2020|People, Resources|0 Comments

COVID-19: The FAQs That No One is Asking But Everyone Wants to Know

Q: Was COVID-19 caused by vegan cyclists? A: No. Whilst vegan cyclists may irritate us in other ways, COVID-19 is not their fault. Q: I have seen footage of people stock-piling groceries and other random essentials. Is this something I should do? A: Yes, but only if you are a massive tool. Otherwise, no, continue to grocery

By |2020-07-10T10:15:40+10:00March 17th, 2020|People|0 Comments