One Page Competitor Analysis Worksheet

In thinking about how to explain or validate the need to conduct a competitor analysis, we landed on this concept: how can you know the unique value you provide to your market unless you know who your competitors are, and what your competitors are providing?     We follow a process which combines secondary research and a mystery shopping component so that we can get a handle on both the passive and interactive aspects of our competitors, or the competitors of the clients we work with. As a starting point, we have put together a one-page competitor analysis worksheet which you can download below. Additionally, if you need help completing your competitor analysis, contact us here and we can assist you in getting it completed. KnightRiley One Page Competitor Analysis (.docx)

By |2020-03-27T16:24:06+10:00March 27th, 2020|Categories: People, Resources|Tags: , , |0 Comments

Simple Marketing Budget Spreadsheet

Need a marketing budget template or spreadsheet? Use ours. We have trawled countless sites and utilities that provide marketing budget templates and samples, but couldn't find one that quite got the job done. The following spreadsheet template covers most marketing expenses plus ones that you may not have considered, and can be modified and edited as you need. Let us know what you think. If you find it is missing something, be sure to drop us a line. KnightRiley Marketing Budget Template (.xlsx)

By |2020-03-27T05:21:06+10:00July 11th, 2019|Categories: Money, Resources, Time|0 Comments