We Could All Use a Little Bit of Cinema

It is easy to say the pandemic should flatten the traditional cinema model. But maybe when the curtain is raised on compromised living, it is exactly what we need.  COVID was an odd time. And please, expect further ‘dumbest statements ever’ to proceed in the following piece. Specifically, it saw a huge amount of people

By |2021-04-27T11:41:21+10:00April 27th, 2021|People, Time|0 Comments

I Broke Up With The News

What I did: I opted out of mainstream and referral sourced news and journalism, including social media, for three months. I did frequent YouTube, but mainly to watch sport highlights and film trailers, Mortal Kombat in particular. Twelve times. Get Over Here, April 15. Why I did it: I reached a point where it was consistently

By |2021-03-25T14:05:13+10:00March 25th, 2021|People, Resources, Time|0 Comments

Plan for your Marketing Plan

Now is the time to start thinking about your marketing plan for FY22. That may seem like a lot of time but we have seen many marketing plans suffocate in the bottom of someone's draw through lack of time to prepare and therein, lack of practicality and suitability. We have some resources over here if

By |2021-02-10T07:57:11+10:00February 10th, 2021|Money, People, Resources, Time, Video|0 Comments

It’s not you, it’s me: breaking up with foxsports.com.au

Dear foxsports.com.au, let me begin by saying how much I loved you. You were truly like a website I had never experienced and one that fulfilled me in ways I had not imagined. But as time passes and as relationships evolve, experiences can become irritations and fulfillment can manifest into annoyance. Strong, consistent, overwhelming annoyance.

By |2020-11-03T07:29:24+10:00November 3rd, 2020|Money, Time|0 Comments

Marketing Plans Suck and Here’s Why

Marketing plans usually fail because no one is actually ever accountable for seeing them through. If no one is designated to implement the marketing plan, don't bother putting one together because it will end up dying a lonely death in the bottom of someone's drawer. https://youtu.be/J1xjItyN7SM

By |2020-09-16T11:03:22+10:00September 16th, 2020|Money, People, Time, Video|0 Comments

How to Show Value to your Customers (Template Included)

We get these all the time: “How do we demonstrate the value we provide to our customers?"; and “How do we communicate our other capabilities to our customers?” Our answer is always the same: tell them. In 2007, Yankelovich Inc, a marketing and research firm from North Carolina claimed that we are exposed to 5000

By |2020-07-10T07:50:42+10:00July 7th, 2020|Money, People, Resources, Time|0 Comments

Case Study: Bringing a Software Company Forward

Scenario KnightRiley was introduced to a building services software company that lacked digital assets and support functions for members, and relied on an outdated purchasing processes. The buying process required the customer to contact the client by either phone or email and a Customer Service Agent would then need to email out a quote

By |2020-08-05T16:26:54+10:00July 3rd, 2020|Case Study, Money, People, Time|0 Comments

The COVID-19 Domino Effect

The effects of COVID-19 on the economy and the business world are going to be felt for some time, we know this. But what these effects will be, will determine how existing (and new) businesses fare over the next 12-months-to-three years. We cannot extrapolate how every market will be effected by COVID-19 but we can get you

By |2020-06-30T16:38:36+10:00June 30th, 2020|Money, People, Resources, Time|0 Comments
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