Scenario We were invited to do a presentation at an accounting and finance function focusing on how marketing can help the industry shake old legacy stereotypes and bring a greater experience to engagements with prospects and clients. After the presentation we were approached by a Director from an investment company and asked if we
Business is hard. Working with people is hard. Managing the people that run the business... well, that can be the hardest of them all (when done right!). Being a boss is the best… As a boss, there are times when you get the opportunity to do great things. Things such as giving pleasing feedback on a
Scenario We met with a health professional who had been 12 months into their new business. We were referred to them by their accountant who knew of KnightRiley through mutual associates. The brief we were given was that the business owner was very good at what they do but had challenges with stability and
Need a marketing budget template or spreadsheet? Use ours. We have trawled countless sites and utilities that provide marketing budget templates and samples, but couldn't find one that quite got the job done. The following spreadsheet template covers most marketing expenses plus ones that you may not have considered, and can be modified and
If you are looking to experience the most gloriously satisfying robot regime before it officially takes over, commit your morning for an excursion to your nearest McDonald's restaurant and take a good hard look at the environment beyond the burgers, shakes and eleven-thousand varieties of frozen Fanta™. One morning having woken at 3am with night terrors,
Ask 10 people about their CRM experience and nine will roll their eyes. The tenth won’t know what a CRM is. CRM’s can make business management and processes significantly easier, but only if we understand what we are signing up for in the first place, and setting our expectations from the onset. Nailing the implementation
[Image courtesy of https://www.chanty.com/] There are (or will be) a million articles coming out in the next few months about marketing trends for 2019. That can be useful, but quite often they are not provided with a use-case which results in epidemics like LinkedIn filling up with driving selfie videos (ironically discussing the need to
Clickbait is just one of the many ways our generations (yep, all of us) have tried to ruin the internet. Along with pop-up ads, redirects, bots, and spam, clickbait is a spreading rash that continues to burn furiously. Here’s how to do it well: 1. Make sure you have a numbered list. Paragraphs are for
(Or SWASSA for short.) Whilst recently reading through the leaked Paradise Papers and determining which upcoming ICO I was going to invest in (none of that is true), I received an email to attend a business workshop hosted by the State Government. Having had quick scan of the event details, I accepted said invitation and
I spent some time with a business a few years ago as a consultant to help out with some of their marketing efforts. It was a nice place to spend time in and a nice business to be involved with. When I first met the team I must have been told four of five times
