A marketing strategy is a lot like a five-course meal; it is procedural, thorough, and should be seen through to the end (and if done right, delicious, satisfying, and worth repeating). Bailing early not only compromises the success of the experience but results in us trying to DIY our own substitute to quench the feelings of
[Skip down half a page for the TL;DR version] One lesson that we have all learnt during the COVID19 lock down is that life is less stressful if our business systems are well integrated. Clunky, ineffective software relationships not only compromise our efficiency, but greatly increase the chance of users setting fire to their computers
Google Analytics is one of the most useful and misunderstood business tools on the planet. For many businesses, Google Analytics is "there" but has never been set up is a useful way, or is very rarely revisited to see what analytics are actually being provided. Analytics can tell us all manner of things, but what
Social media is still the most polarising subject in the greater marketing sphere. Most companies acknowledge that they need it, most admit that they don't completely understand it, and most are resigned to the fact that they don't do it well, but aren't sure how to do it better. Here is an easy way to get your
Given that the appropriately intimate gesture of walking into a room and shaking someone's hand is now considered irresponsible, it is more imperative than ever that your website is doing what it should be doing. Here are three mind-numbingly simple tasks you can action right now that will provide you with ongoing website comfort: Contact your website host
For multinationals and online providers, this may be less relevant, but for businesses that either have a very local approach to business or have a need to have a recognisable and public physical location, Google My Business is not only essential, but inexcusably easy. A million benefits. Here are three: You can start to build
Scenario We were invited to do a presentation at an accounting and finance function focusing on how marketing can help the industry shake old legacy stereotypes and bring a greater experience to engagements with prospects and clients. After the presentation we were approached by a Director from an investment company and asked if we
Business is hard. Working with people is hard. Managing the people that run the business... well, that can be the hardest of them all (when done right!). Being a boss is the best… As a boss, there are times when you get the opportunity to do great things. Things such as giving pleasing feedback on a
Scenario We met with a health professional who had been 12 months into their new business. We were referred to them by their accountant who knew of KnightRiley through mutual associates. The brief we were given was that the business owner was very good at what they do but had challenges with stability and
Need a marketing budget template or spreadsheet? Use ours. We have trawled countless sites and utilities that provide marketing budget templates and samples, but couldn't find one that quite got the job done. The following spreadsheet template covers most marketing expenses plus ones that you may not have considered, and can be modified and
