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The 5 Ingredient Marketing Cake

By |May 26th, 2020|Categories: Resources|Tags: |

Marketing plans are an essential component of long term successful businesses (we define "success" as setting a lifestyle, growth, or financial goal, achieving it, and resetting the goals to consolidate or exceed the results). But marketing plans are also hard work to get right, [...]

Defining Your Own User Experience Map

By |April 28th, 2020|Categories: Resources|Tags: , , |

User Experience Mapping is the process a business implements in order to make a prospects’ buying experience as easy and repeatable as possible. It outlines the ideal journey a prospect undertakes in order to discover your business, how your [...]

Google My Business (20min commitment)

By |April 7th, 2020|Categories: Resources, Time|Tags: |

For multinationals and online providers, this may be less relevant, but for businesses that either have a very local approach to business or have a need to have a recognisable and public physical location, Google My Business is not only [...]

One Page Competitor Analysis Worksheet

By |March 27th, 2020|Categories: People, Resources|Tags: , , |

In thinking about how to explain or validate the need to conduct a competitor analysis, we landed on this concept: how can you know the unique value you provide to your market unless you know who your competitors are, [...]

Simple Marketing Budget Spreadsheet

By |July 11th, 2019|Categories: Money, Resources, Time|

Need a marketing budget template or spreadsheet? Use ours. We have trawled countless sites and utilities that provide marketing budget templates and samples, but couldn't find one that quite got the job done. The following spreadsheet template covers most [...]