I Broke Up With The News
What I did: I opted out of mainstream and referral sourced news and journalism, including social media, for three months. I did frequent YouTube, but mainly to watch sport highlights and film trailers, Mortal Kombat in particular. Twelve times. Get Over
Plan for your Marketing Plan
Now is the time to start thinking about your marketing plan for FY22. That may seem like a lot of time but we have seen many marketing plans suffocate in the bottom of someone's draw through lack of time to
Marketing 101
Marketing 101 isn't a thing. Markets change, people change, delivery methodology changes. Some things stay the same, most things do not. So here are 101 marketing things that are current this week. When building an email template in an email
COVID-19 Safe Sign Signage
We have made another COVID-safe sign for those businesses who wish to use something with a little more personality than the standard issue stuff. Use it how you see fit. Stay safe everyone. We’ll be creating more of these posters,
How to Show Value to your Customers (Template Included)
We get these all the time: “How do we demonstrate the value we provide to our customers?"; and “How do we communicate our other capabilities to our customers?” Our answer is always the same: tell them. In 2007, Yankelovich Inc,
The COVID-19 Domino Effect
The effects of COVID-19 on the economy and the business world are going to be felt for some time, we know this. But what these effects will be, will determine how existing (and new) businesses fare over the next 12-months-to-three years. We
COVID-19 Social Distancing Signage
Maybe you need some #COVID19-safe signage and are looking for something a little different from the Government issued varieties. Here is one we created earlier. Download, print and use as you see fit! We’ll be creating more of these posters,
A Marketing Strategy as a Five Course Meal
A marketing strategy is a lot like a five-course meal; it is procedural, thorough, and should be seen through to the end (and if done right, delicious, satisfying, and worth repeating). Bailing early not only compromises the success of the
Case Study: The Niche Pool Provider
Scenario KnightRiley was introduced to a niche pool manufacturer who saw an opportunity to become a more significant player in the residential recreation space. They had limited digital assets and a minor online presence which made reaching new customers
The 5 Ingredient Marketing Cake
Marketing plans are an essential component of long term successful businesses (we define "success" as setting a lifestyle, growth, or financial goal, achieving it, and resetting the goals to consolidate or exceed the results). But marketing plans are also hard work to get right,
CRMs and Email Marketing Integration
[Skip down half a page for the TL;DR version] One lesson that we have all learnt during the COVID19 lock down is that life is less stressful if our business systems are well integrated. Clunky, ineffective software relationships not only
Make Better Use of Google Analytics
Google Analytics is one of the most useful and misunderstood business tools on the planet. For many businesses, Google Analytics is "there" but has never been set up is a useful way, or is very rarely revisited to see what