In thinking about how to explain or validate the need to conduct a competitor analysis, we landed on this concept: how can you know the unique value you provide to your market unless you know who your competitors are, and what your competitors are providing?     We follow a process which combines secondary research and a mystery shopping component so that we can get a handle on both the passive and interactive aspects of our competitors, or the competitors of the clients we work with. As a starting point, we have put together a one-page competitor analysis worksheet which you can download below. Additionally, if you need help completing your competitor analysis, contact us here and we can assist you in getting it completed. KnightRiley One Page Competitor Analysis (.docx)