crm

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Case Study: Bringing a Software Company Forward

Scenario KnightRiley was introduced to a building services software company that lacked digital assets and support functions for members, and relied on an outdated purchasing processes. The buying process required the customer to contact the client by either phone or email and a Customer Service Agent would then need to email out a quote

By |2020-08-05T16:26:54+10:00July 3rd, 2020|Case Study, Money, People, Time|0 Comments

Case Study: The Niche Pool Provider

Scenario KnightRiley was introduced to a niche pool manufacturer who saw an opportunity to become a more significant player in the residential recreation space. They had limited digital assets and a minor online presence which made reaching new customers difficult and resource intensive. They required our assistance to redesign their online footprint, generate content,

By |2020-08-05T16:27:13+10:00June 21st, 2020|Case Study, Resources|0 Comments

CRMs and Email Marketing Integration

[Skip down half a page for the TL;DR version] One lesson that we have all learnt during the COVID19 lock down is that life is less stressful if our business systems are well integrated. Clunky, ineffective software relationships not only compromise our efficiency, but greatly increase the chance of users setting fire to their computers

By |2020-07-14T10:45:09+10:00May 19th, 2020|Money, Resources, Time|0 Comments

Case Study: $50 Million in 6 Weeks

Scenario We were invited to do a presentation at an accounting and finance function focusing on how marketing can help the industry shake old legacy stereotypes and bring a greater experience to engagements with prospects and clients. After the presentation we were approached by a Director from an investment company and asked if we

By |2020-07-08T15:05:28+10:00January 22nd, 2020|Case Study, Money, People, Time|0 Comments

Take the suck out of choosing a CRM

Ask 10 people about their CRM experience and nine will roll their eyes. The tenth won’t know what a CRM is. CRM’s can make business management and processes significantly easier, but only if we understand what we are signing up for in the first place, and setting our expectations from the onset. Nailing the implementation

By |2020-07-14T10:47:03+10:00December 16th, 2018|Money, Resources, Time|0 Comments