Plan for your Marketing Plan

Now is the time to start thinking about your marketing plan for FY22. That may seem like a lot of time but we have seen many marketing plans suffocate in the bottom of someone's draw through lack of time to prepare and therein, lack of practicality and suitability. We have some resources over here if

By |2021-02-10T07:57:11+10:00February 10th, 2021|Money, People, Resources, Time, Video|0 Comments

PAY FOR PERFORMANCE!

Over the weekend I received a spam from an adult services provider that caught my attention: PAY FOR PERFORMANCE! What a great idea. While not completely across the concept, my assumption is that the premise is that a patron pays the establishment based on the level of value they receive from their experience. If you

By |2020-11-23T08:49:36+10:00November 23rd, 2020|Money, People|0 Comments

Marketing Plans Suck and Here’s Why

Marketing plans usually fail because no one is actually ever accountable for seeing them through. If no one is designated to implement the marketing plan, don't bother putting one together because it will end up dying a lonely death in the bottom of someone's drawer. https://youtu.be/J1xjItyN7SM

By |2020-09-16T11:03:22+10:00September 16th, 2020|Money, People, Time, Video|0 Comments

The COVID-19 Domino Effect

The effects of COVID-19 on the economy and the business world are going to be felt for some time, we know this. But what these effects will be, will determine how existing (and new) businesses fare over the next 12-months-to-three years. We cannot extrapolate how every market will be effected by COVID-19 but we can get you

By |2020-06-30T16:38:36+10:00June 30th, 2020|Money, People, Resources, Time|0 Comments

One Page Competitor Analysis Worksheet

In thinking about how to explain or validate the need to conduct a competitor analysis, we landed on this concept: how can you know the unique value you provide to your market unless you know who your competitors are, and what your competitors are providing?     We follow a process which combines secondary research

By |2020-03-27T16:24:06+10:00March 27th, 2020|People, Resources|0 Comments

Case Study: $50 Million in 6 Weeks

Scenario We were invited to do a presentation at an accounting and finance function focusing on how marketing can help the industry shake old legacy stereotypes and bring a greater experience to engagements with prospects and clients. After the presentation we were approached by a Director from an investment company and asked if we

By |2020-07-08T15:05:28+10:00January 22nd, 2020|Case Study, Money, People, Time|0 Comments

Case Study: Solo Health Consultant to Thriving Business

Scenario We met with a health professional who had been 12 months into their new business. We were referred to them by their accountant who knew of KnightRiley through mutual associates. The brief we were given was that the business owner was very good at what they do but had challenges with stability and

By |2020-07-08T11:27:15+10:00December 27th, 2019|Case Study, Money, People, Time|0 Comments

How Much Should I Spend on Marketing? Easy. 5%.

But before you sign the cheque… Company owners can do some groundwork to help determine an accurate marketing spend for their cause. Most marketing horror stories start with a company being uncertain of their own plans and then offering a marketing agency a blank canvas to pitch. There are three key questions to consider

By |2020-01-22T10:31:02+10:00November 7th, 2019|Money, People|0 Comments
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