Please be advised that KnightRiley is continuing to operate as per normal. Our COVID19 update can be found here.

Case Study: $50 Million in 6 Weeks

Scenario We were invited to do a presentation at an accounting and finance function focusing on how marketing can help the industry shake old legacy stereotypes and bring a greater experience to engagements with prospects and clients. After the presentation we were approached by a Director from an investment company and asked if we could attend a meeting with his board the next day. We attended the meeting and were asked if we thought we would be able to help them implement a strategy for raising $50 million dollars in investment funds in six weeks, plus the week we had to devise a plan. The client had a CRM in place but was not utilising it well, there was minimal prospect nurturing in place, and whilst the business had a powerful history of positive results, it was not well [...]

By |2020-04-20T11:48:49+10:00January 22nd, 2020|Categories: Case Study, Money, People, Time|Tags: , , , |0 Comments

When The Robots Come

If you are looking to experience the most gloriously satisfying robot regime before it officially takes over, commit your morning for an excursion to your nearest McDonald's restaurant and take a good hard look at the environment beyond the burgers, shakes and eleven-thousand varieties of frozen Fanta™. One morning having woken at 3am with night terrors, I packed up my laptop and headed to the local Maccas to grab a coffee and get some work done. About 7.30am I left Maccas for the office. Over the next few weeks, I found myself at Maccas in the morning more and more often, mainly because I had early meetings across town and rather than battling traffic during prime time, I figured it made more sense to get over there a few hours early and be McProductive.I feel compelled to point out that I [...]

By |2020-03-27T06:59:21+10:00May 8th, 2019|Categories: Money, People, Time|Tags: , , , , , |0 Comments