When The Robots Come

If you are looking to experience the most gloriously satisfying robot regime before it officially takes over, commit your morning for an excursion to your nearest McDonald's restaurant and take a good hard look at the environment beyond the burgers, shakes and eleven-thousand varieties of frozen Fanta™. One morning having woken at 3am with night terrors, I packed up my laptop and headed to the local Maccas to grab a coffee and get some work done. About 7.30am I left Maccas for the office. Over the next few weeks, I found myself at Maccas in the morning more and more often, mainly because I had early meetings across town and rather than battling traffic during prime time, I figured it made more sense to get over there a few hours early and be McProductive.I feel compelled to point out that I [...]

By |2020-03-27T06:59:21+10:00May 8th, 2019|Categories: Money, People, Time|Tags: , , , , , |0 Comments

Settle Down, The Small Business Failure Rate is Not what you Think

We were working on an article explaining how fear is commonly used in marketing messages (for example, did you know that your family will be crippled with debt and ongoing liabilities (yes, even the cute babies) when you die unless you sign up to some random insurance policy today…) and came across the troubling statistics of small business failure rates. Did you know that almost half of small businesses fail within the first three years? That is very concerning, and it is also completely false. This is an example of how adding fear to taking context and reframing it in a manner that compels “us” (actually fear) to buy a particular product or service. Then Statistically, What is the Failure Rate? It’s almost impossible to find out. The Australian Bureau of Statistics tells us that for the Financial Year of [...]

By |2020-01-22T10:31:03+10:00January 10th, 2019|Categories: Money, People|Tags: , , |0 Comments