Case Study: Invigorating a 20 Year Old IT Brand

Scenario We were introduced to a 20 year old IT services business that had experienced significant growth for the first 10 years, a more steady period for the next five years, and a period of plateau and slight downturn in the last five years. Their marketing effort had been restricted to basic documentation and design work that could be facilitated by administrative staff. We worked with the management team to understand what they wanted to be known for, where they saw the business going over the next five years, and areas of the business they felt were dominant in the marketplace. We also spent time with the sales team getting a handle on the feedback they were receiving in the marketplace about the brand, and which competitors they kept coming up against. Our Proposal The proposal we put forward [...]