More Than Just Child’s Play

Scenario We were introduced to a startup company that had spent the previous 12 months designing and redesigning a new toy aimed at kids aged between five and twelve. Now that the toy and the design were finalised, our objective was to ultimately prove to retailers and distributors that the price point and product value were aligned so that they would adopt the product into their own retail outlets. To do so, we needed to create interest, illustrate the experience of playing with the toy, and direct interested parties to an eCommerce platform where they could buy the product. The startup had a brand (logo, name, product names) but no other assets. There was no marketing plan, no social media effort and limited footage or media that could be used in promotions. Our Proposal The first thing we needed [...]