Defining Your Own User Experience Map

User Experience Mapping is the process a business implements in order to make a prospects’ buying experience as easy and repeatable as possible. It outlines the ideal journey a prospect undertakes in order to discover your business, how your business facilitates their enquiry and/or purchase, and how they are nurtured after the sale win or loss. This process is an essential strategic component as it allows us to identify ways of making the engagement process easier and more enjoyable for the prospect, but also to strengthen areas of the process that are weak or underperforming within our businesses. Aspects to consider when building a User Experience Map are: Time/response standards at each step (what is a suitable time with which to respond or provide action; how long do your competitors take, can you do it faster while maintaining accuracy [...]